Marketing Manager - Education Events
ETC ETC West Palm Beach, FL West Palm Beach, FL Full-time Full-time $65,000 - $74,000 a year $65,000 - $74,000 a year ETC, part of the Arc network LLC, is a rapidly growing B2B events, data, and media platform.
Please visit us at www.
arc-network.
com to learn more.
The Role We are looking for an experienced, highly proficient, organized, result-driven Marketing Manager with a proven track record of growth and experience in B2B marketing.
The Marketing Manager will be tasked with planning, developing, and directing all marketing efforts to increase the value and attendance of ETC's education portfolio including the Future of Education Technology Conference & Expo (FETC) and national leadership summits (DALI).
The desired candidate must have a good understanding of the K-12 education audience and the ability to analyze market data and make informed decisions.
This role requires excellent communication, writing and project management skills, and an understanding of all aspects of marketing from website and SEO to content, paid digital, email, social, events and more.
Here's what you'll be doing:
Reporting to the Vice President of Marketing, the core responsibilities of the position are to:
Lead digital and print marketing campaigns from the idea stage through their implementation and evaluation.
Present new and innovative online advertising opportunities and initiatives that have the potential to drive results.
Review customer, marketing and web data and provide actionable recommendations.
Coordinate execution of the marketing plan ensuring all deliverables are completed on time, on budget, and of the highest quality.
Write creative and compelling marketing copy.
Review and proofread all print and digital collateral for quality, brand alignment and messaging consistency.
Serve as liaison with internal creative designers on marketing campaigns.
Create targeted lists for campaigns through data mining and segmentation of internal and external databases.
Manage customer database.
Activate marketing programs, including social media and digital campaigns.
Use ongoing campaign analysis to provide better targeting and more cost-effective campaigns.
Provide weekly reports and analysis of marketing campaigns effectiveness and conversions.
Develop ongoing reports and analysis to determine effectiveness of each campaign as well as recommendations for future campaigns.
Manage Marketing Coordinator What we're looking for 5
years of Marketing Experience.
Bachelor's degree in marketing or related field.
Minimum of 2 years B2B marketing experience; events/conferences marketing background.
Excellent marketing copy writer.
Ability to travel.
It would be nice if you have Strong leadership skills including ability to lead and collaborate with inter-company teams without formal reporting relationships.
Ability to drive ideas from concept to quality and timely completion through superior organizational, project management and leadership skills.
Demonstrated experience and knowledge in best practices in digital, email and direct mail campaign deployment, including list management.
Excellent written communication skills; experienced copywriter across a wide variety of different marketing channels, including direct mail, email, web, and print advertising.
Excellent analytical skills to suggest changes to active campaigns based on ROI Understands Google Analytics ETC offers competitive compensation, healthcare benefits, an employer-matched 401(k) program, and paid time off for full-time employees.
Job Type:
Full-time Pay:
$65,000.
00 - $74,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Referral program Vision insurance Schedule:
8 hour shift Monday to Friday Education:
Bachelor's (Required)
Experience:
Marketing:
5 years (Required) Willingness to travel:
25% (Required) Work Location:
Hybrid remote in West Palm Beach, FL 33401.
Estimated Salary: $20 to $28 per hour based on qualifications.
Please visit us at www.
arc-network.
com to learn more.
The Role We are looking for an experienced, highly proficient, organized, result-driven Marketing Manager with a proven track record of growth and experience in B2B marketing.
The Marketing Manager will be tasked with planning, developing, and directing all marketing efforts to increase the value and attendance of ETC's education portfolio including the Future of Education Technology Conference & Expo (FETC) and national leadership summits (DALI).
The desired candidate must have a good understanding of the K-12 education audience and the ability to analyze market data and make informed decisions.
This role requires excellent communication, writing and project management skills, and an understanding of all aspects of marketing from website and SEO to content, paid digital, email, social, events and more.
Here's what you'll be doing:
Reporting to the Vice President of Marketing, the core responsibilities of the position are to:
Lead digital and print marketing campaigns from the idea stage through their implementation and evaluation.
Present new and innovative online advertising opportunities and initiatives that have the potential to drive results.
Review customer, marketing and web data and provide actionable recommendations.
Coordinate execution of the marketing plan ensuring all deliverables are completed on time, on budget, and of the highest quality.
Write creative and compelling marketing copy.
Review and proofread all print and digital collateral for quality, brand alignment and messaging consistency.
Serve as liaison with internal creative designers on marketing campaigns.
Create targeted lists for campaigns through data mining and segmentation of internal and external databases.
Manage customer database.
Activate marketing programs, including social media and digital campaigns.
Use ongoing campaign analysis to provide better targeting and more cost-effective campaigns.
Provide weekly reports and analysis of marketing campaigns effectiveness and conversions.
Develop ongoing reports and analysis to determine effectiveness of each campaign as well as recommendations for future campaigns.
Manage Marketing Coordinator What we're looking for 5
years of Marketing Experience.
Bachelor's degree in marketing or related field.
Minimum of 2 years B2B marketing experience; events/conferences marketing background.
Excellent marketing copy writer.
Ability to travel.
It would be nice if you have Strong leadership skills including ability to lead and collaborate with inter-company teams without formal reporting relationships.
Ability to drive ideas from concept to quality and timely completion through superior organizational, project management and leadership skills.
Demonstrated experience and knowledge in best practices in digital, email and direct mail campaign deployment, including list management.
Excellent written communication skills; experienced copywriter across a wide variety of different marketing channels, including direct mail, email, web, and print advertising.
Excellent analytical skills to suggest changes to active campaigns based on ROI Understands Google Analytics ETC offers competitive compensation, healthcare benefits, an employer-matched 401(k) program, and paid time off for full-time employees.
Job Type:
Full-time Pay:
$65,000.
00 - $74,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Referral program Vision insurance Schedule:
8 hour shift Monday to Friday Education:
Bachelor's (Required)
Experience:
Marketing:
5 years (Required) Willingness to travel:
25% (Required) Work Location:
Hybrid remote in West Palm Beach, FL 33401.
Estimated Salary: $20 to $28 per hour based on qualifications.
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