Digital Analytics Engineer
Description
The Digital Analytics Engineer will report directly to the Director of Digital & Marketing Analytics within the Digital team at TBC Corporation. This role is critical for the Digital Analytics and broader Digital team the Digital Analytics Engineer will be responsible for managing critical analytics products, including Google Tag Manager and Google Optimize. The Digital Analytics Engineer will work side-by-side with each member of the Digital Analytics team, product owners that represent our different agile pods, and our front-end web development team.
Front-end web development experience is required for this role. Experience with Google Analytics and/or Google Tag Manager will be extremely beneficial to have for this role as well.
The Digital Analytics Engineer will report directly to the Director of Digital & Marketing Analytics within the Digital team at TBC Corporation. This role is critical for the Digital Analytics and broader Digital team the Digital Analytics Engineer will be responsible for managing critical analytics products, including Google Tag Manager and Google Optimize. The Digital Analytics Engineer will work side-by-side with each member of the Digital Analytics team, product owners that represent our different agile pods, and our front-end web development team.
Front-end web development experience is required for this role. Experience with Google Analytics and/or Google Tag Manager will be extremely beneficial to have for this role as well.
Job Responsibilities
- Day-to-day management of Google Tag Manager for creating tags / triggers / variables as new website features are released, and trouble-shooting implementation as needed across all of TBC s digital properties.
- Installing marketing tracking / conversion pixels managed in-house and managed from agency partners.
- Day-to-day management of Google Optimize:
Creating new A/B or MVT experiments, working with multiple internal teams pre and post test launch, etc - Working cross-functionally across the Digital department and collaborating with agile pods during their sprint cadence to monitor tag quality pre/post launch.
- Serving as a subject-matter expert on digital data structure, website functionality, and A/B testing.
- Managing our website session recording / heat-mapping software.
- Working with the Director of Digital & Marketing Analytics and the digital analytics team on planned or ad-hoc investigations and troubleshooting sessions as they arise.
- Other duties and responsibilities as assigned.
Qualifications
- A minimum of 2-3 years as a Data Engineer, Front-End Web Developer, or similar role is required for this position.
- A very high level of detail-orientation is an absolute must-have for this position.
- Experience using and actively managing Google Tag Manager (or, Adobe DTM / Launch, Tealium, etc ) is also a must-have for this position.
- High proficiency in HTML / CSS / JavaScript / relevant programming languages applicable for this position.
- A Bachelor s Degree in Computer Science, Computer Engineering, Web Development or equivalent.
- Proficiency in Microsoft Office (Word / Excel / PowerPoint).
- A positive, team-oriented attitude and a good team fit is what TBC Corporation, above all other requirements, is ultimately looking for.
Benefits
- Competitive compensation
- Tuition reimbursement
- 401k plan with a company match. Immediate 100% vesting
- Comprehensive benefits including medical, dental and vision
- Company paid short term disability and employer subsidized long term disability
- Company paid life insurance
- Generous paid vacation and paid time off
- Purchase discount program
- Employee assistance program
- Flexible spending account
- Discounted tire and automotive services
- And more!
TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.
Company Overview
For 60 years, TBC Corporation (TBC), one of North America s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB , Tire Kingdom , Big O Tires and Midas . TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.
Estimated Salary: $20 to $28 per hour based on qualifications.
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